In celebration of Salone del Mobile 2014, we have created a temporary concept store and
installation curated and designed by Japanese design studio nendo. The space also showcases a nendo retrospective that explores the studio’s distinctive philosophy:
reimagining the everyday to create a small “!” moment. This principle was blended with COS’ design
ethos to create the installation’s central concept – the iconic white shirt in a new, unexpected
context.Presenting COS shirts on a series of steel structures, the installation creates the illusion of
dyeing the garments in graduating shades as they weave between the geometric frames.