Pieces to reach for time and again: our Essentials collection is designed to form the foundation of a modern, everyday wardrobe. Understated jackets, basic tops and classic tailored trousers come in contemporary silhouettes, with a focus on clean lines and simplicity. Minimal detailing and versatility are key to accessories, from leather tote bags to simple sneakers.
Explore
EASY T-SHIRTS
A fresh take on classic design: explore the casual yet timeless layer for everyday
STUDIO WAYNE MCGREGOR
Taking a conceptual approach, We Not I created a new dance space in collaboration with choreographer Wayne McGregor based in Here East, London.
TROUSERS SHAPES
A multitude of shapes explored in tactile qualities and versatile shades: discover our selection of trousers
KIVIK ART CENTRE
Our new campaign is set in the grounds of Sweden’s Kivik Art Centre‚ a beautiful spot where architecture and sculpture freely coexist with nature.