With a focus on minimal design and updated classics, our Essentials
range is a curated selection of versatile building blocks for the
modern wardrobe. From relaxed trousers to
and white shirts,
discover clean-lined silhouettes and everyday pieces with considered
details – the foundational layers of every outfit.
For our latest collection, shop new arrivals…
Add some warmth to your wardrobe ahead of cooler days: explore our latest coats & jackets
STUDIO WAYNE MCGREGOR
Taking a conceptual approach, We Not I created a new dance space in collaboration with choreographer Wayne McGregor based in Here East, London.
NEW TAKES ON KNITWEAR
Our latest autumn arrivals feature new silhouettes and an array of knitted qualities…
KIVIK ART CENTRE
Our new campaign is set in the grounds of Sweden’s Kivik Art Centre‚ a beautiful spot where architecture and sculpture freely coexist with nature.