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The white shirt project

shop women shop men inside the atelier

Pure and modest, the white shirt has been a staple in the COS wardrobe for many years. This season, we explored silhouettes, fabrics and details of this essential piece, to create a capsule collection that offers a new classic for everyone’s wardrobe.

White shirts for women

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The shaped shirt

With its circle-cut construction, this rounded shirt gently collapses on the body

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The classic shirt

A minimal design with subtle detailing makes this piece perfect for timeless wardrobes

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The utilitarian shirt

An elongated shape, this piece references traditional utility wear                      

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The voluminous shirt

A geometrical construction creates the ballooning look of this piece

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The functional shirt

A versatile garment, this rounded shirt can be worn in new, creative ways

White shirts for men

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The textured shirt

Lightweight in quality, this seersucker shirt has a familiar texture.

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The tailored shirt

Crafted from cotton poplin, this shirt is elongated with a relaxed feel

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The deconstructed shirt

Lightly textured to the touch, this piece is made from a denser cotton

All our collections come to life in London. They are a close collaboration between our design team, pattern cutters and our in-house atelier. To reinvent something as humble as the white shirt, a whole new approach was applied.

Inside the Atelier

  • We started by reversing the design process. Details such as cuffs and collars came first, with the designers building each shirt on the body – piece by piece.

  • When the 3D model was ready, then came the sketching and the silhouettes were captured on paper.

  • As a final step, it was down to our team in the atelier to craft and tailor the pieces.

  • The attention to detail that came from this three-dimensional, hands-on approach shows on each garment.

  • There’s always something to discover – whether it’s a button fastening, a carefully placed drape detail or simply the feeling of the fabric against the body.

There’s more to explore

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Discover our trouser collection, featuring a multitude of volumes and styles

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Coats & Jackets

Introducing a collection coats and jackets of that incorporates a mixture of timeless style and contemporary design

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Foundational pieces for a modern wardrobe. Discover classic styles that will last beyond the season.

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Designed for the everyday, our latest arrivals feature clean lines, considered proportions and modern detailing