Privacy Notice Direct Marketing
1. Why do we use your personal data?
We will use your personal data to send you marketing offers,
information surveys and invitations through e-mails, text messages,
phone calls and postal mail.
In order to optimize your
experience of COS we will provide you with relevant information,
recommend products, send you reminders of products left in your
shopping bag and send you personalized offers. All these great
services are based on your previous purchases, what you have clicked
on and information you have submitted to us.
2. What
types of personal data do we process?
We will process following categories of personal
data
- contact information such as e-mail address, telephone
number and postal code
- if you want updates for kids (if you
choose to provide that to us)
- gender (if you choose to
provide that to us)
- what products and offers you have clicked
on
If you have a COS account we will also process your
personal data submitted in relation to the account and membership such
as
- name
- address
- age
- shopping
history
- how you navigated and clicked on the site
What types of personal data do we process?
We will
process following categories of personal data
- contact
information such as e-mail address, telephone number and postal
code
- if you want updates for kids (if you choose to provide
that to us)
- gender (if you choose to provide that to us)
- what products and offers you have clicked on
If you
have a COS account we will also process your personal data submitted
in relation to the account and membership such as
- name
-
address
- age
- shopping history
- how you navigated
and clicked on the site
3. Who has access to your
personal data?
Data that is forwarded to third parties is only used to provide
you with the service mentioned above, to media agencies and technical
suppliers for distribution of physical and digital direct
marketing.
We never pass on, sell or swap your data for
marketing purposes to third parties outside the H&M group.
4. What is the legal ground to process your personal
data?
The processing of your personal data is based on your consent
when you agree to direct marketing. Except for postal marketing,
including catalogues, that will be sent to you based on our legitimate
interest.
5. Your right to withdraw your
consent:
You have the right to withdraw your
consent for the processing of your personal data at any time and
object to direct marketing.
When you do so COS won't be able to
send you any further direct marketing offers or information based on
your consent.
You can opt out from direct marketing by
the following means:
- following the instruction in each
marketing post
- by editing the settings of your COS
account
6. How long do we save your data?
We will keep your data for direct marketing until you withdraw
your consent.
For e-mail marketing we will consider you an
inactive customer if you haven't opened an e-mail for within the last
year.
After this time period your personal data will be
deleted.
View our full Privacy Notice here.