We've already exceeded that in 2021: with 86% so far. Our goal? To become a climate positive brand, with 100% sustainably sourced or recycled materials.
Since the beginning, our design ethos has put enduring style and quality first. We believe that our choices, our wardrobes and our lives can do more with less.
Sustainability is not just about taking actions to minimise our environmental impact. We also focus on our ethical standards as a business, and our commitment towards the many people and communities who make our products. We refer to this as our social responsibility and believe that the strong relationships we have built with our global suppliers are at the heart of delivering on our goals and standards in this area.
We’re also exploring new technologies and production methods like regenerative organic farming that prioritises restoring soil health to help fight climate change or processes that use less water.
2021: 39.3% so far
2021: 41.7% so far and well on the way to surpassing last year’s figures by the end of 2021
We also gather our own cutting waste and excess material, recycling it to make new repurposed pieces from the cotton, wool and cashmere in our collections.
Due to the complexity of the repurposing process, there aren’t many brands of our size doing this. There's lots more we can do but we’re proud to be leading the way.
We seek out new production methods and innovative ways to bring a higher and higher proportion of recycled fibres into our compositions and retain the high-quality feel you love. We aim to source 30% recycled materials by 2025.
2021: 5.9% so far
We have converted most of the synthetics we use into recycled alternatives and are making the transition to organic silk as well. By autumn 2021, we’re aiming for all our leather to be chrome-free: a cleaner tanning method.
2021: 13.1% so far – we hope to reduce this even more
We have set goals to reduce the amount of plastic packaging we use to protect our garments during transportation, and are increasing our share of re-usable, recyclable and compostable packaging too. We have trialled replacing plastic bags with reusable fabric bags in our supplier value chain and it is our priority to scale-up these initiatives.
Cashmere that cares: we partner with the Good Cashmere Standard to ensure traceability and transparency at every level of the supply chain.
To qualify as a more ‘sustainable fabric’ a garment must be made from at least 50% more sustainable fibres – but our clothes often contain even higher percentages! Recycled and repurposed fibres are the only exception to this rule, so we can make sure the overall quality of the fabric meets our standards.
We’re always seeking out new innovations and production methods to reduce our footprint on the environment too.
What we do at COS is also part of a wider vision. Together, the H&M group is working towards total circularity: explore our Material Ethics and the other steps we’re taking here.
Since we launched, we have been building and nurturing relationships with our suppliers and colleagues throughout the production chain – they are part of our COS family, and they share our values of quality, sustainability and innovation. We’ve been working with many of the same partners since 2007, from our denim specialists in Turkey and cotton growers in India to our manufacturers in Portugal, Romania and China. Working with such a diverse range of partners, whether that be small suppliers specialising in traditional techniques or larger-scale factories with a focus on new technologies, means we have a tremendous amount of shared expertise and passion to take on the future and its challenges together. We look forward to collaborating even more as we continue our journey to becoming a more sustainable brand.
Read more about our group code of ethics here.